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Dear Visitor,

Effective corporate strategies aim also at creating  business opportunities from society’s needs. They are all about harmonising private and public interests at the dawn of a new economy and a new global consciousness. By updating corporate values and operations with a new economic and social logic, they increase innovation, productivity and profitability.

"The ultimate purpose of business should be to serve the public good"
Peter Drucker

The economic paradigm shift as a result of technology innovations and globalisation has increased the fault lines between business, society and politics in many countries. The economic crisis in the European and American markets or the political crisis in many emerging markets has exposed how ravaging this can be for governments and for business.

Companies have used various defence techniques to deal with non-commercial issues affecting their business interests. Analysis of present political and social developments in the world and experience led to my opinion that this traditional corporate handling of their political and social context is often ineffective or damaging and sometimes even unethical.

We need a fundamental reappraisal. What is required is a more inclusive approach of the political and societal context in corporate strategy and in operations in order to achieve sustainable profitability.

There are still companies around which have been producing sustainable value since the first industrial revolution. How many of today’s companies will still be with us in a decade will depend on their ability to adapt now to  changing times.

The objective of this website, and of my advisory work, is to contribute to and further promote a new approach that is constructive and strategic. It has helped already many corporations understand how to gain long term competitive advantage through new ways of managing their political and societal environment.

I thank you for your interest and I hope you will find the ideas stimulating. I look forward to your feedback.

Stefan Schepers.

Brussels

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