Regulation is one of the most important and toughest risks any company has to manage (2005 McKinsey survey).  […more]

Much lobbying is an ineffective waste of company resources and sometimes even socially irresponsible. […more]

Innovative lobbying focuses on anticipation. [… more]

Innovative lobbying uses the same management techniques and concepts as for normal commercial activities. […more]

Companies can apply the expertise they have built up to successfully operate on their commercial market to their virtual market. Innovative lobbying uses the same management techniques companies use to achieve commercial successes. Research & Development to understand the short and long-term paradigm changes in society and politics. Strategy to integrate this knowledge in decision-making and align it with the long-term objectives of the company.  Product development to develop a vision and propose alternative regulations or policies in line with both company and society objectives. Marketing and PR to sell that vision, internally and externally.

Innovative lobbying is an integral part of a long-term strategy for competitive advantage. […more]