Regulation is one of the most important and toughest risks any company has to manage (2005 McKinsey survey).  […more]

Much lobbying is an ineffective waste of company resources and sometimes even socially irresponsible. […more]

Innovative lobbying focuses on anticipation. [… more]

Companies use marketing to understand and anticipate the needs of their market and adapt their products and services accordingly. Efficient marketing forces companies to establish a permanent dialogue with their market. New regulations are the results of societal issues that have lived for years. By also establishing a permanent dialogue with their ‘virtual market’  consisting of the various societies in which they operate and their political-legislative systems, companies are perfectly able to anticipate and shape them. A company has the democratic right to be politically and socially involved provided it aims at social consensus building and uses the appropriate techniques: negotiation and diplomacy.

Innovative lobbying uses the same management techniques and concepts as for normal commercial activities. […more]

Innovative lobbying is an integral part of a long-term strategy for competitive advantage. […more]