Regulation is one of the most important and toughest risks any company has to manage (2005 McKinsey survey).  […more]

Much lobbying is an ineffective waste of company resources and sometimes even socially irresponsible. […more]

Lobbying as practised so often is re-active and defensive. Moreover, aggressive or manipulative campaigning can easily backfire and hurt a company’s reputation and credibility. It aims solely to protect companies’ current strategies and market positions and fails to look creatively at alternative future scenarios. Companies cannot afford not to lobby, but more and more companies understand that brutal pressure is an expensive short-term fix with devastating long-term side effects. after all, shareholders are better served by also taking into account stakeholders, who otherwise will ask governments to do so.

Innovative lobbying focuses on anticipation. [… more]

Innovative lobbying uses the same management techniques and concepts as for normal commercial activities. […more]

Innovative lobbying is an integral part of a long-term strategy for competitive advantage. […more]