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The interaction between business, society and governments creates both threats and opportunities. Below, I present three questions to tickle the brains of CEOs, Board Members and anyone involved in developing long-term corporate strategies. Brain game: Economic & cultural paradigm shiftsBrain game:The relationship with public governance and societyBrain game: Global accountabilityThe context: The new economic system emerging as a result of widespread technological innovation is more globally inter-connected than ever before in history. But this does not automatically lead to full convergence of the ways in which markets are structured and function. There is not one societal, political or market model because different value systems, rooted in historic social-cultural developments, take generations, even centuries, to evolve. This does not facilitate finding solutions for global ecological, climate change or social problems, or appropriate corporate or public governance. Companies are key drivers in technology innovation and globalisation processes. They can choose to include the effects of their business models on society in their long-term strategy or not, wherever they operate. The question: Intangible assets of doing business are becoming ever more important in determining sustainable asset value and profitability. Has your company developed a multi-faceted understanding of the intangible effects of its business model? |
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